Emilia Petrarca

I’m currently the Senior Fashion Writer for the Cut at New York magazine.

I write a lot about the intersection of fashion and technology. For New York‘s 2018 tech issue, I did a deep dive on Lil Miquela, the influencer with over a million followers, who isn’t a real human. When everyone was talking about NFTS, I wrote a humorous explainer using the plot of Phantom Thread. I also briefly had a column called “Screen Time.” For the Cut’s most recent fall fashion issue, I wrote about how the hottest trend in fashion is working in tech. Womp womp!

Another interest of mine is merch. I had an additional reporting byline on Stella Bugbee’s “Zizmorcore” cover story for New York, and worked on an accompanying roundup of the city’s most-worn, and most-coveted memorabilia. This extends to hype culture as well. I love talking to baby Raf Simons obsessives and sneakerheads, and coined the “Hype Corridor” in Soho.

Sometimes I put on my critic goggles, whether I’m reviewing runway shows or new mega-malls, or analyzing what politicians are wearing. Part of my job is also noticing trends, like when everyone was dressing like they were in the Matrix, or when Kim Kardashian and Julia Fox wore ‘joots‘ on the same day. This goes for Instagram too. I often interrogate aesthetics, especially ones that sound like gibberish. I also got to the bottom of why Larry David was at New York Fashion Week. And I’ve spent a lot of time thinking about Going Out Tops.

I’ve interviewed plenty of fun people over the years, like Chloë Sevigny when she was pregnant during lockdown. I went all the way to a lavender field in France to profile Jacquemus. I flew to Los Angeles to talk to Justin Bieber’s stylist. Back when I was at W magazine, I caught up with Paris Hilton and filmed a video in her house. I’ve even gotten Tommy Hilfiger and the designers of Eckhaus Latta in the same room.

I also write about stuff besides fashion, too. I talked to New York’s most legendary bouncer. I reported a piece for New York about everyone saying they want to “eat the rich” on dating apps. I was one of the first to profile the “unhinged observers” of The Drunken Canal. And in case you missed the saga unfold on Instagram, I also dropped my AirPods down a subway grate once and somehow got them back.

If you want to read everything I’ve ever written, (which you shouldn’t), here you go.